Clear communication is the key to maintaining a healthy relationship across any platform, but is especially relevant in the workplace. Although the most common form of inter-office communication occurs via email, there’s still something to be said for the conference call. When it comes to employees and clientele, there are a few significant reasons to consider picking up the phone instead of heading for your inbox.
Research has demonstrated that the majority of employees that use conferencing technology use conference calls more frequently than videoconferencing1. This could be for a variety of reasons, including convenience and availability. In any case, the fact that conference calls remain heavily utilized illustrates that they serve an undisputable role in establishing the relationship between employees and clients alike.
In addition to the convenience of setting up a conference call, the lack of visual connection (as found with videoconferencing) allows for both parties to have professional conversations in a variety of settings (i.e. home, job site, etc.). This is an especially nice perk when it comes to calls that could occur across time zones, during weekends, or spur of the moment. For those who travel frequently for work, these calls are a great way to touch base without being completely invasive.
Despite the speed at which modern technology is advancing, some businesses (especially those with financial limitations) can’t afford to invest in a complete videoconferencing setup. Subsequently, it’s nice to have an audio fallback that will still allow for group communication; conference calls (affordably) offer just that. Businesses that have the means will often have their conference calls hosted, which provides a variety of features (billing depends on the selected options).
For both small and large companies alike, conference calls are a respected, reliable way to connect employees and clientele. The user-friendly aspect coupled with universal applicability makes conference calls a clear standby.
- Harris, Daniel. “Preferred Conferencing Solutions in the Workplace IndustryView | 2014.” Preferred Conferencing Solutions in the Workplace IndustryView | 2014. Software Advice, 15 Sept. 2014. Web. 13 Oct. 2014.