Posts Tagged ‘Webinar’

An Introduction to Web Conferencing

Wednesday, July 29th, 2009

It may be hard to imagine, but there are still a good amount of potential customers that don’t understand the basics of holding a conference call.  We frequently get questions about how it works, how many people can you have on a call at once and what they need to do to host a conference call.  So, it is no wonder that many people out here have not have not been on a web conference and in fact don’t even know what it means to hold a web conference.  Today, I would like to talk about the general principles of web conferencing and what it means to hold a web conference.

When the industry first invented the web conference it struggled with what to call it.  Is it an online meeting, a web conference, a webinar or just a conference call?  Well, you will still hear it called a variety of things but a web conference has kind of stuck as a term to refer to any conference call that has a visual element you view over the internet.  Web conferencing has also become somewhat standardized in the functions that you can perform on a web conference no matter what brand you choose to use.  Basically, a web conference allows you to share what is on your computer with the participants on the conference call in addition to being able to speak to them.  And, just like any in person presentation, the ability to share images during your web conference has a positive impact in engaging your audience and improving their retention of the materials.

The web conferencing services have gotten pretty sophisticated in their feature set, but most people are still just using about 10% - 20% of the software’s ability.  This is not unlike any piece of “software” and you can still hold successful web conferences jus tusing the basics.  In fact, I know many users that have always simply used the application sharing abilities of the web conference alone no matter what they are doing.  This feature simply shows everyone what is on your computer screen as you see it.  Since the concept is simple and the web conferencing service does this with a single button it is understandable why people have gravitated to using this function.

A couple of the other standard features available are the ability to share a whiteboard on your computer with your participants while on a web conference, and the other feature used by most people is the ability to share a Powerpoint presentation.  Again, this functionality is familiar to anyone who does a presentation and once you start the web conference, showing your Powerpoint slides is as easy as doing it in person.  It is no wonder that web conferencing is expected to grow dramatically over the next five years.   www.zipconferencing.com

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Web Conferencing - The New Meet and Greet

Friday, July 10th, 2009

Holding a free seminar ona subject of interest to your prospects in a hotel or other public space and inviting potential customers has always been a good method to attract these prospects to a place where you can meet them and begin to build a relationship.  This strategy for sales has been around for a long time and can be pretty effective if you have a good speaker and a topic they will make the time for to attend.  There are, however, several obstacles to overcome in making this an effective sales tool.

  • The prospects need to make a large time and effort commitment
  • The speaker and subject matter needs to be very compelling
  • The cost of the space and refreshments
  • Personnel on your part to coordinate and man the event

Today, with Web Conferencing, there is a new way to meet and greet your potential customers with what has been called the “webinar”.  A webinare is simply a seminar you hold on the web using web conferencing services.  There are a host of advantages to holding a virtual seminar instead of an in-person event.

  • Prospects are more likely to attend since the commitment is much less on their part
  • The cost to you and your prospects is much less
  • No refreshments or hall rental necessary
  • You can gather information on your customers when they register

And, even though your meeting is virtual, you will not give much up in the way of tools to make your seminar an effective way to introduce your prospects to your good or services.  With Zip Conferencing’s web conference service you can craft an invitation and require your guests to provide information in the process about themselves to assist in your marketing efforts.  Once they join the web conference you can better engage your audience through the use of multiple presenters, Polling questions, audience interaction and a Q&A session at the end of your presentation.  When your guests leave the web conference you can also provide a thank you email and survey if you like so that the audience can provide feedback.

Zip Conferencing’s Web conferencing is so easy to use anyone can do it and it cost nothing to test drive your own webinar and see if this service can help you get to your prospects quicker, easier and less expensively.  You can start a FREE TRIAL of web conferencing by going to https://www.zipconferencing.com/web-conference-demo.php

www.zipconferencing.com

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Conference Call Applications - Sales and Marketing

Monday, June 29th, 2009

Conference calls have been adopted by business as a great way to save money on travel, improve communications and shorten business life cycles.  One of the areas where the technology has been widely adopted is in Sales and Marketing.  While it is widely accepted that face time is important to the sale in many cases, getting in front of the customer with conferencing technology can help qualify prospects, perform product demonstrations and ultimately shorten the sales cycle. 

Audio Conferencing

The same basic principles that assist all businesses when they use audio confernecing apply in Sales and Marketing.  Why they have so widely adopted conferencing technology is understandable because in this area of business you will see an immediate impact to your bottom line.  Travel costs to present the materials to the customer are eliminated.  A conference call can be scheduled much quicker than a face to face meeting.  Many prospects are much more willing to make time for a conference call because it takes less time out of their day than an in person meeting.  Sales Managers can have daily calls with their entire sales force even when the people are located across the country.

Web Conferencing

Web conferencing has revolutionized the way companies sell their products and services.  It is now commonplace to get an initial demonstration of a product or service over the internet using web conferencing.  Especially for software and web services this is more the norm than not.  Customers have now grown used to sitting comfortably at their desks and watching a webinar or demonstration.  The web confernece eliminates the need to travel to a customer premise and set up the projector, get an internet connection and everything else that goes with getting an in-person sales demonstration in place.  Instead sales demonstrations can happen ad hoc or scheduled using a web conference and a telephone.  And beyond being more convenient for salesperson and customer, the statistics prove that using web conferencing services in the sales process is a very effective way to do business.  You can do more presentations in less time for less money than anyone doing in-person sales.

For Sales and Marketing applications the path is clear.  Audio conferencing and web conferencing provide a quicker more effective way to do business.

www.zipconferencing.com

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