I have been in the teleconferencing industry since 1995 and since then there have been technologies come along that were going to eliminate audio conferencing several times. But every time the new technology has helped augment audio conferencing but never really threatened to eliminate what is still the most cost effective and easiest way to meet with a group of people. That is why when I started Zip Conferencing I decided to make sure I built the best audio conferencing company first. After that whether it is web conferencing or video conferencing or whatever the latest technology is the company would have the foundation of being a really great audio conferencing company and could easily adopt and layer other technologies on top of that. Over the years the two technologies that were going to replace audio conferencing but instead have only helped grow audio conferencing usage are web conferencing and video conferencing. Here are some reasons why these are complimentary services and will never eliminate the need for audio conferencing.
- Video Conferencing – Video conferencing has been around for along time and in my 16 years in the industry I have heard lots of reasons why this technology has not been widely adopted. I have also seen efforts over the years to “fix” these problems with video conferencing only to see the adoption rate remain sluggish at best. At first it was very expensive so it was not widely available. Only very large companies had access to the technology necessary to conduct an effective video conference. Today you can conduct a video conference from your desktop for very little money. The technology and network bandwidth is basically universally available. But people simply do not use video conferencing all that much except maybe for personal use to speak to loved ones from great distances. I think the biggest hurdle to wide adoption of this technology is the aversion of the participants to being in front of the camera. Most people I know do not like being in front of a video camera and looking at their own image on a screen. As an audio conferencing company this is music to my ears.
- Web Conferencing – Web conferencing has seen tremendous growth since its introduction in the late 1990s because it has become easy to use, inexpensive and it mimics the way we meet with others. You can literally do anything on a web conference today that you can do in a conference room. It even has video conferencing built in if you want it but most people simply want to share their desktop or do a remote presentation. And the audio portion of the call is still done over a conference call system through an audio conferencing company. This means that the audio quality is just as good as a normal conference call. And as an audio conferencing company I am happy because we can provide both services and people tend to meet longer because they can have more effective meetings.
So, first and foremost, Zip Conferencing will always be an audio conferencing company first.








