Posts Tagged ‘Segment’

Conference Calls can Help Gauge the Economy

Friday, November 6th, 2009

I heard that it is a good thing that the Yankees won the World Series because the stock market has an average gain of 10% in the year following a win by them in the World Series.  Well, as a Red Sox fan I have a hard time feeling good about them winning it all but at least there is a fringe benefit.  And we can’t win it all every year after all.  ;)  The point I wanted to talk about today was how you can get a read on the economy by the usage of conference calls as well.  And it is probably a little more reliable than the connection between a baseball game and the economy too. 

Over the eyars of being in the conference call industry I have noticed a couple of interesting things that can help indicate how my day is going to go.  The first thing I notice is the traffic on the way to work.  If it is a busy traffic morning there are going to be a lot of conference calls held that day.  Now, in some respects you would think just the opposite.  If people stay home they would need to hold meetings remotely and a conference call is a sure bet.  But actually, most of the conference calls are being attended by people in their place of business and when people are staying home they are probably on holiday and are not doing conference calls.  So, as business traffic picks up, so do the number of conference calls.

The other thing I notice is the type of businesses that sign up for a conference call service is a good indicator of the health of that segment of the business.  And when I see a greater number of sign ups than business in that area is probably picking up.  Lately I have seen a number of real estate offices and associations signing up for our service.  And after speaking to some Realtors I know it appears that the real estate market is picking up some steam after a tough couple of years.  That is good news for all of us since that is one of the leading indicators in the economy. 

Beyond the signing up for a conference call service I also notice the amount of conference calling done by my customers in general is a good indicator of the economy.  And certainly over the past year the financial sector has been especially hard hit.  So, companies that do mortgages for instance, just aren’t writing as many mortgages so they are not doing as many conference calls with their offices and vendors to talk about mortgages.  And so forth.  But again the good news is that the volume of conference calls is starting to pick up in a number of industries that have suffered over the past year or two.  It has a ways to go, but in general based on the number of conference calls being done it appears that the economy is on the mend.  Maybe we can thank the Yankees and conference calls for the good market over the next year!  

www.zipconferencing.com

Web Conferencing makes the Meeting Room

Thursday, August 13th, 2009

The mass adoption of web conferencing hasn’t really happened yet, but it is surely well along the adoption path lifecycle.  Don’t get me wrong, web conferencing is growing like a weed and is today almost a $1B business in North America.  But when you look at the sheer number of conference calls going on today and the number of them that contain a web conferencing element to them it is a drop in the bucket.  What we ahve seen in the industry so far is the adoption of web conferencing for the killer applications and those users love it and use it extensively.  That segment continues to grow as more and more people discover that they can conduct online seminars, sales presentations and training sessions remotely using web conferencing services.  What hasn’t quite happened yet is the use of the web conferencing element on an everyday conference call.  Conference call moderators don’t think “Maybe I should start a web conference with this conference call just in case we want to share something.”

This use of web conferencing as an integrated part of the conference call is the next step in getting web conferencing to be a part of the online meeting experience.  The technology certainly is there.  Web conferencing is easy to use and can actually enhance the conference call without even sharing any visuals.  When you have a web conference up and with it an integrated audio conference call you can actually see the participants talking and know who is talking and as a moderator you can control the audio element of the call through online controls in the web conference.  And the pricing is certainly there.  Most web conferencing service providers today offer an unlimited seat package.  That means there is no additional cost to having a web conference up during every conference call.

If you happen to have a web conference up during every conference call someone might share something they otherwise would not be able to since they can share the visual element that was missing before.  Have you ever been in a meeting room that does not have a white board or flip chart for use?  Most have them there because during any meeting it is sometimes much easier to explain something using visual cues than simply trying to talk through the issue.  And the same hold true for the virtual meeting room on a conference call.  If the capability exists to share something visually and participants are used to having those tools available, they will begin to use the tools more often.  This will encourage more participation from the people attending the conference call and improve the communication in the meeting.

So, what are you waiting for?  Try using web conferencing with every conference call and see if it doesn’t start a better conversation in your next meeting.  www.zipconferencing.com