Holding a free seminar on a subject of interest to your prospects in a hotel or other public space and inviting potential customers has always been a good method to attract these prospects to a place where you can meet them and begin to build a relationship. This strategy for sales has been around for a long time and can be pretty effective if you have a good speaker and a topic they will make the time for to attend. There are, however, several obstacles to overcome in making this an effective sales tool.
- The prospects need to make a large time and effort commitment
- The speaker and subject matter needs to be very compelling
- The cost of the space and refreshments
- Personnel on your part to coordinate and man the event
Today, using a Web Conference, there is a new way to meet and greet your potential customers with what has been called the “webinar”. A webinar is simply a seminar you hold on the web using web conferencing services. There are a host of advantages to holding a virtual seminar instead of an in-person event.
- Prospects are more likely to attend since the commitment is much less on their part
- The cost to you and your prospects is much less
- No refreshments or hall rental necessary
- You can gather information on your customers when they register
And, even though your meeting is virtual, you will not give much up in the way of tools to make your seminar an effective way to introduce your prospects to your good or services. With Zip Conferencing’s web conference service you can craft an invitation and require your guests to provide information in the process about themselves to assist in your marketing efforts. Once they join the web conference you can better engage your audience through the use of multiple presenters, Polling questions, audience interaction and a Q&A session at the end of your presentation. When your guests leave the web conference you can also provide a thank you email and survey if you like so that the audience can provide feedback.
Zip Conferencing’s Web conferencing is so easy to use anyone can do it and it cost nothing to test drive your own webinar and see if this service can help you get to your prospects quicker, easier and less expensively. You can start a FREE TRIAL of web conferencing by going to https://www.zipconferencing.com/web-conference-demo.php