I have been in this business for a long time and in a service business like this I feel it is important to build a conference call service that customers will appreciate so that they will continue to use the conference call service for a long time. And this philosophy has paid off over the years as customers have referred other customers to my conference call service company and thus the business has grown. What surprises me, in this day and age with all the competition available, that some conference call service companies can make you sign a long term contract in order to buy their service.
Now don’t get me wrong, as a business person I certainly understand the value of a contract with a customer, but in the end a customer will get out of a contract if they want to. So, what is the value of having someone sign a contract for your conference call service if they are simply going to leave you when the contract expires because they don’t like your service. It seems to me that you really are only as good as your last conference call and as a conference call service provider you should be confident enough in the level of your service that you don’t need to strap people down in order to be confident that they are not going to leave you.
Another reason I feel conference call service companies should be flexible with customers is sometimes customers don’t need to run a conference call every month or sometimes their business needs change and as a service provider I feel a conference call service provider should be aware of that.
Anyway, as a customer I would certainly be wary of any service that I am going to subscribe to that makes me sign a contract right away. With Zip Conferencing there are no contracts and no long term commitments for our conference call services and I think that is the way it should be.