Posts Tagged ‘Demise’

Why a Regular Telephone Conference Call still makes Sense

Friday, October 22nd, 2010

When I tell people what I do for a living I am still amazed that people don’t know that companies like Zip Conferencing exist. Most people do a telephone conference call on a regular basis or have certainly been on one recently but don’t know where they come from. I guess many of these people are in a company where the buying decision for conference call services is made by someone else and they just know how easy it is to get on a telephone conference call. And that is why a regular telephone conference call still makes the most sense.

Let’s face it, technology has come a long way in the past 15 years since I started my career in teleconferencing so why is the regular telephone conference call still growing in use? Well, in the past 15 years I have heard the prediction of the demise of the telephone conference call with the invention of every new group communication technology that has come along. But there are several reasons why the regular telephone conference call is still the easiest, most convenient and least expensive way for a group of people to get together.

  • Universal Connectivity- A telephone conference call uses a device that everyone is familiar with, the telephone.  You don’t have to teach people how to use a telephone and these days most people know how to connect to a conference call as well.  And with a telephone conference call all you need is a telephone.  And any telephone will do.  When I started in 1995 we still had to help people who had rotary phones onto conference calls that require you to enter a pass code but that is no longer the case.  And cell phones were not as reliable as they are today and would cause issues on conference calls as well.  But today any telephone can connect to a conference call with ease.
  • Easy to Use- With the invention of reservationless pass code entry telephone conference calls the usage in conference calls skyrocketed.  That’s because the industry made the service easy to use.  And over the years it has exposed just about everyone to a universal method of joining a telephone conference call.  Everyone pretty much knows that you have to dial an access number and then put in a pass code to connect to a conference call.  There is no need to get participants to learn a new technology or download something onto their computers.
  • Convenient- Today you can access a telephone conference call from anywhere in the world from any telephone.  You don’t have to worry if you can get an Internet connection or anything.  All you need to do is make a telephone call and you can connect to a telephone conference call.  So, you can be travelling, at home or in the office and connect to the conference call.  So it is convenient to the host and participants alike.

So, despite all of the predictions about its early death, telephone conference calls still make the most sense if you want to hold a group meeting with people in disparate locations.  And until they replace the telephone it will continue to be the group meeting method of choice.

Conference Calls are Still a Great Value

Monday, October 19th, 2009

There have been many predictions ofValue the conference calls’ demise over the years.  First, the video conference was going to be on everyone’s desktop and people wouldn’t bother with regular conference calls anymore.  Then services came along that purported to provide free conference calls.  Then everyone was going to be speaking into their PCs and wouldn’t use a phone anymore.  And on, and on.  The fact that conference calls done over the telephone are not only still here but doing so well is the basic fact that there is no better value if you want to have a high quality connection and be able to speak to a group of people at a distance.

Video conferencing has been around for a long time.  So why aren’t we all looking at each other during our calls already.  There are probably many reasons.  But first and foremost it is not as easy as a conference call and not necessarily available to everyone.  I mean these days it is hard to buy a PC without a webcam attached, but many people don’t use them or know how to use them.  And the quality of the connection still has a lot to be desired.  If anything, the call can be more distracting than anything.  And then you have the whole social aspect.  The fact that most people don’t feel comfortable having their image in front of themselves and broadcast to many people.  It will be quite a while before video conferencing is as easy to use as a telephone.

I’ve addressed the concept of the free conference call in other posts, but in short nothing is really free.  You simply can’t get a high quality conference call with toll free access for nothing.  And toll free access for your participants is simply the right thing to do.  And if you want to make sure the call is there when you need it to be and want a good sound would you trust it to a free  service?

And we are also still a long way away from having an integrated device on our desktop that does all of our phone tasks as well.  Can you do it today?  Of course, but the complexities of getting it done is worse than getting the video camera to work and if you still have to connect to people using a telephone you still have to connect to the telephone network to do a conference call so you really aren’t gaining anything unless you eliminate that aspect. 

One of the big drivers for new technology is saving money.  Today, the costs of conference calls have come down to the point where it is difficult to justify putting up with any inconvenience to try to save a little money.  Let’s face it, everyone has a telephone and that is really all you need to have and know how to use in order to join a conference call.  And you will get a clear, high quality connection without any issues. 

So, given all the choices that are out there, conference calls continue to grow because they still deliver the best value for the money.

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