As a business we sometimes get caught up in saving money on the things we use in the business and forget to think about how it will reflect on the image of our company. Let’s face it. We’ve all done it. Save a little money by replacing a reliable service or product with a cheaper one only to find that in most case, you really do get what you pay for. It is the same with a conference call service company. It is okay to switch to a new conference call vendor to save some money, but you do need to be careful about the service you are getting as the participants on the conference calls you run will see the conference call service you use as a reflection of your company.
You see, you are going to invite customers and prospects to attend meetings you hold via a conference call or web conference. And it is important that the meeting have the kind of quality and reliability you expect. After all, you would not invite your guests to a roadside motel where the lights don’t work for a meeting, right? With a conference call service company it is not always so apparent to see the differences in the companies, but if you know what to look for, at least you will have a chance.
First of all something for free is rarely free. In some way or another you are paying for the service. Many times there are advertisements associated with free conference call service that the company is putting in front of your audience. And invariably, the conference call service is not as good as a fee based service either. Free conference calls make the participants pay to connect to the conference call because they have to dial a long distance number to connect to the call. And the conference call service company can’t afford the latest equipment or services, or the best connections tot he telephone network either. And they might not even have the conference call capacity to support your call when you need it. All of these things cost money and free doesn’t pay for them.
Some of the conference call service companies are now offering unlimited capacity and rates that are less expensive than a long distance phone call. How do they do that? Well, they are probably offering a service based on VOIP technology. Don’t get me wrong, VOIP has come a long way in the past 5 years, but would you trust your business to it? Again, if it looks too good to be true it probably is.
In the end you should be looking for a conference call service company that uses the latest conference call equipment, solid connections to the telephone network, back up network provisi0ns and provides service to back up their conference calls like Zip Conferencing. Because when you hold an audio or web conference, the conference call service company you choose will reflect on your company.